The 1% rule has become one of the most popular quick-screening tools for real estate investors. But does this simple formula actually work for multifamily properties? Understanding when to use the 1% rule, and when to move beyond it, can help you identify profitable investments without wasting time on deals that will never work.
This comprehensive guide explains the 1% rule for multifamily investing, shows you how to apply it correctly, and reveals when you need more sophisticated analysis.
The 1% Rule at a Glance
1%
Target Ratio
$10K
Rent Needed for $1M
12x
Annual GRM Multiple
What Is the 1% Rule in Real Estate Investing?
The 1% rule is a quick screening formula that helps investors determine if a rental property might generate positive cash flow. The rule states that a property's monthly rent should equal at least 1% of the purchase price.
The Formula:
Monthly Rent / Purchase Price = Rent-to-Price Ratio
If the result is 1% or higher, the property passes the 1% rule test.
Example Calculation:
- Purchase Price: $500,000
- Monthly Rent: $5,000
- Ratio: $5,000 / $500,000 = 1.0%
This property exactly meets the 1% rule. A property renting for $6,000 per month at the same price would exceed it at 1.2%.
The rule exists because properties meeting this threshold historically tend to generate positive cash flow after accounting for typical expenses and mortgage payments. It provides a fast way to filter through dozens of potential investments without running detailed financial analysis on each one.
Understanding this screening tool becomes especially important when you are evaluating DSCR requirements for multifamily properties, as both metrics help assess investment viability.
How Do You Apply the 1% Rule to Multifamily Properties?
Applying the 1% rule to multifamily properties requires a slightly different approach than single-family homes. You need to consider total property income, not just individual unit rents.
Applying the 1% Rule to Multifamily
Add All Unit Rents
Calculate total monthly income
Include Other Income
Laundry, parking, fees
Identify Purchase Price
Use actual, not asking price
Calculate the Ratio
Total rent / purchase price
Compare to 1%
Pass or fail screening
Step-by-Step Application:
Step 1: Determine Total Monthly Rent
Add up the rent for all units in the property. For a 10-unit building:
- 4 units at $1,000/month = $4,000
- 4 units at $1,100/month = $4,400
- 2 units at $1,300/month = $2,600
- Total Monthly Rent: $11,000
Step 2: Identify the Purchase Price
Use the actual purchase price, not asking price or estimated value. For this example: $1,000,000
Step 3: Calculate the Ratio
$11,000 / $1,000,000 = 1.1%
This property passes the 1% rule with a 1.1% ratio.
Step 4: Consider Additional Income
Multifamily properties often have income beyond rent:
- Laundry facilities: $300/month
- Parking fees: $400/month
- Pet rent: $200/month
- Total Additional Income: $900/month
Including this income: $11,900 / $1,000,000 = 1.19%
The property looks even stronger when accounting for ancillary income streams.
Why Did Investors Create the 1% Rule?
The 1% rule emerged as a practical response to a common problem. Real estate investors needed a way to quickly evaluate dozens of potential properties without spending hours analyzing each one.
Why the 1% Rule Exists
The 1% rule emerged as a quick filter for real estate investors. Properties meeting this threshold historically generated positive cash flow after typical expenses and mortgage payments. It saves time by eliminating properties that cannot work financially.
Historical Context:
In the early days of modern real estate investing, properties meeting the 1% threshold consistently generated positive cash flow. This was particularly true when:
- Interest rates were relatively stable
- Operating expenses were predictable
- Property values and rents moved together
- Investors relied on simpler financing structures
The rule gave investors a quick "yes" or "no" filter. Properties passing the test moved to detailed analysis. Those failing got rejected without further time investment.
Modern Reality:
Today's market has complicated this simple approach. Property values have increased faster than rents in many markets, making 1% properties increasingly rare. However, the underlying logic remains sound. Properties with higher rent-to-price ratios generally offer better cash flow potential.
Understanding why getting approved for multifamily loans can be difficult helps explain why lenders care about these same cash flow metrics.
Does the 1% Rule Actually Work for Multifamily Properties?
The 1% rule works as a screening tool, but it has significant limitations for multifamily analysis. Understanding these limitations helps you use the rule appropriately.
When the 1% Rule Works vs Fails
Works Well For
- Initial deal screening
- Market comparisons
- Quick estimates
- Similar property types
Falls Short For
- Detailed investment analysis
- Varying expense ratios
- Different financing terms
- Market appreciation plays
When the 1% Rule Works Well:
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Initial Deal Screening: Quickly eliminating properties that have no chance of generating cash flow saves enormous time.
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Market Comparisons: Comparing average rent-to-price ratios across different markets helps identify areas with better cash flow potential.
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Ballpark Estimates: When you need a quick answer about whether a property might work, the 1% rule provides a reasonable starting point.
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Consistent Property Types: For similar properties in the same market, the rule provides useful comparisons.
When the 1% Rule Falls Short:
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Ignores Operating Expenses: A property meeting the 1% rule might still lose money if operating expenses are unusually high.
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Overlooks Financing Terms: Interest rates, loan terms, and down payment requirements dramatically affect cash flow.
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Misses Market Context: A 0.8% property in an appreciating market might outperform a 1.2% property in a declining area.
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Neglects Property Condition: Deferred maintenance can eat through any cash flow advantage.
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Skips Vacancy Analysis: Markets with high vacancy require higher rent-to-price ratios to compensate.
For serious investment analysis, you need metrics like DSCR that lenders actually use to evaluate loan applications.
What Rent-to-Price Ratio Should You Target for Multifamily?
While the 1% rule provides a baseline, successful multifamily investors often target different ratios depending on their investment strategy and market conditions.
Target Ratios by Investment Strategy
| Strategy | Target Ratio | Priority | Trade-Off |
|---|---|---|---|
| Cash Flow Focus | 1.2%+ | Monthly income | Less appreciation |
| Balanced Approach | 1.0-1.2% | Both | Moderate returns |
| Appreciation Play | 0.8-1.0% | Value growth | Lower cash flow |
| Value-Add | 0.7-0.9% | Upside potential | More work required |
Ratio Guidelines by Investment Strategy:
| Strategy | Target Ratio | Rationale |
|---|---|---|
| Cash Flow Focus | 1.2%+ | Maximizes monthly income |
| Balanced Approach | 1.0-1.2% | Cash flow plus appreciation |
| Appreciation Play | 0.8-1.0% | Lower cash flow, higher growth |
| Value-Add | 0.7-0.9% | Below market rents to improve |
Market-Adjusted Expectations:
Different markets support different ratios. You cannot expect the same ratio in San Francisco as in Cleveland.
- High-Cost Markets (Coastal): 0.5-0.7% may be acceptable given appreciation potential
- Medium-Cost Markets: 0.8-1.0% represents a balanced investment
- Lower-Cost Markets: 1.0-1.5% is achievable and expected
- Tertiary Markets: 1.5%+ possible but with higher risk
Talk to an expert about realistic expectations for your target market.
How Does the 1% Rule Compare to DSCR Analysis?
The 1% rule and DSCR both evaluate property cash flow potential, but they serve different purposes and audiences. Understanding both helps you become a more sophisticated investor.
1% Rule vs DSCR Analysis
1% Rule
- Quick screening tool
- Uses only rent and price
- Binary pass/fail result
- Does not include expenses
DSCR Analysis
- Detailed lender metric
- Full income and expenses
- Incorporates financing
- Specific ratio output
The 1% Rule:
- Quick screening tool for investors
- Uses only two data points (rent and price)
- Does not account for expenses or financing
- Binary pass/fail result
- Best for initial deal filtering
DSCR (Debt Service Coverage Ratio):
- Detailed analysis for lenders and investors
- Requires full income and expense data
- Directly incorporates financing terms
- Produces a specific ratio showing coverage
- Best for loan qualification and investment decisions
Conversion Example:
A property with a 1% ratio:
- Purchase Price: $1,000,000
- Monthly Rent: $10,000 (annual: $120,000)
- Estimated NOI (55% expense ratio): $54,000
- Debt Service (75% LTV, 7%, 25 years): $63,636
- DSCR: 0.85
This property passes the 1% rule but fails typical DSCR requirements. This demonstrates why the 1% rule alone is insufficient for serious investment analysis.
Learn how to calculate DSCR to move beyond quick screening to proper investment analysis.
What Are the Limitations of the 1% Rule?
Every screening tool has limitations. Knowing where the 1% rule breaks down helps you avoid costly mistakes.
1% Rule Limitations Impact
85%
Expense Variations
90%
Financing Terms
75%
Market Dynamics
80%
Property Condition
Limitation 1: Expense Variations
Operating expenses vary dramatically by property type, age, location, and management approach. A newer Class A property might run at 35% expense ratio while an older Class C building runs at 55% or higher.
The 1% rule treats all properties the same, regardless of actual operating costs.
Limitation 2: Financing Assumptions
The rule assumes "typical" financing, but there is no typical anymore. Investors face:
- Variable interest rates from 6% to 12%
- Down payments from 20% to 35%
- Amortization periods from 15 to 30 years
- Different loan products with different terms
Each combination produces dramatically different cash flow outcomes.
Limitation 3: Market Dynamics
The rule ignores:
- Rent growth potential
- Property appreciation
- Local economic conditions
- Supply and demand dynamics
- Regulatory environment
A 0.8% property in a growing market might significantly outperform a 1.2% property in a declining area over a 10-year hold.
Limitation 4: Property Condition
Deferred maintenance, needed capital improvements, and upcoming repairs do not appear in the 1% calculation. A "great deal" meeting the 1% rule might need $100,000 in immediate repairs.
Limitation 5: Vacancy Reality
The rule assumes full occupancy, but actual vacancy rates matter enormously. A property with 15% vacancy needs a much higher gross rent ratio to produce the same cash flow as a 5% vacancy property.
How Do You Calculate Cash Flow Beyond the 1% Rule?
Smart investors use the 1% rule as a first filter, then apply detailed cash flow analysis to properties that pass. Here is the proper approach.
Complete Cash Flow Analysis
Gross Potential Income
Maximum rent if 100% occupied
Apply Vacancy Factor
Subtract 5-10% for realistic occupancy
Add Other Income
Laundry, parking, fees
Calculate Expenses
Management, maintenance, taxes, insurance
Determine NOI
Income minus expenses
Subtract Debt Service
Annual mortgage payments
Calculate Cash-on-Cash
Cash flow divided by total investment
Complete Cash Flow Analysis:
Step 1: Calculate Gross Potential Income
Start with the maximum income if fully occupied.
- 12 units x $1,200 average rent x 12 months = $172,800
Step 2: Apply Realistic Vacancy
- $172,800 x 7% vacancy = $12,096 loss
- Effective Gross Income: $160,704
Step 3: Add Other Income
- Laundry: $2,400/year
- Parking: $3,600/year
- Other: $1,200/year
- Total Other Income: $7,200
- Total Effective Income: $167,904
Step 4: Calculate Operating Expenses
- Property Management (8%): $13,432
- Repairs and Maintenance: $12,000
- Property Taxes: $18,000
- Insurance: $6,000
- Utilities: $8,400
- Administrative: $2,400
- Reserves: $4,800
- Total Operating Expenses: $65,032
Step 5: Determine Net Operating Income
- NOI = $167,904 - $65,032 = $102,872
Step 6: Calculate Debt Service
For a $1,200,000 purchase with 25% down ($900,000 loan) at 7.25% over 25 years:
- Annual Debt Service: $77,652
Step 7: Calculate Cash Flow
- Cash Flow = $102,872 - $77,652 = $25,220 annually
- Monthly Cash Flow: $2,102
Step 8: Calculate Cash-on-Cash Return
- Cash Investment: $300,000 (down payment) + $15,000 (closing costs) = $315,000
- Cash-on-Cash Return: $25,220 / $315,000 = 8.0%
Use our DSCR calculator to run these numbers for your own investment opportunities.
What Is the 2% Rule and Should You Use It?
Some investors reference a 2% rule, which requires monthly rent to equal 2% of the purchase price. This more aggressive threshold has both advocates and critics.
1% vs 2% Rule Comparison
1%
Standard Rule
2%
Aggressive Target
0.7%
Growth Markets
The 2% Rule:
- Monthly Rent / Purchase Price should equal 2% or higher
- Example: $500,000 property should rent for $10,000/month
- Much stronger cash flow potential than 1% properties
- Extremely rare in most markets
Where 2% Properties Exist:
These properties typically appear in:
- Lower-income neighborhoods
- Tertiary and rural markets
- Distressed or foreclosure situations
- Areas with economic challenges
- Properties requiring significant renovation
The Trade-Off:
Higher rent-to-price ratios often come with:
- More management intensity
- Higher tenant turnover
- Increased maintenance costs
- Greater vacancy risk
- Less appreciation potential
- More challenging financing
Should You Target 2%?
For most investors, the 2% rule is too restrictive. It eliminates virtually all properties in growing, stable markets. However, investors specifically targeting cash flow in challenging neighborhoods may find this threshold useful.
A balanced approach considers multiple metrics, including what makes a good DSCR ratio for rental properties.
How Do Local Markets Affect the 1% Rule?
Real estate is local, and the 1% rule must be interpreted within market context. What works in one city may be impossible or unnecessary in another.
Typical Rent-to-Price Ratios by Market Type
| Market Type | Typical Ratio | 1% Rule Viability | Primary Strategy |
|---|---|---|---|
| High-Cost (SF, NYC) | 0.4-0.6% | Not achievable | Appreciation |
| Growth (Austin, Phoenix) | 0.6-0.9% | Rare | Balanced |
| Stable (Chicago, Atlanta) | 0.8-1.1% | Achievable | Cash flow + growth |
| Cash Flow (Cleveland) | 1.0-1.5% | Common | Cash flow |
High-Cost Markets (San Francisco, New York, Boston):
- Typical ratios: 0.4-0.6%
- 1% properties are essentially nonexistent
- Investors rely on appreciation
- Cash flow requires substantial down payments
- DSCR financing may be challenging
Growth Markets (Austin, Nashville, Phoenix):
- Typical ratios: 0.6-0.9%
- 1% properties exist but require searching
- Balance of cash flow and appreciation
- Reasonable DSCR ratios achievable
- Strong rent growth compensates for lower ratios
Stable Markets (Chicago, Philadelphia, Atlanta):
- Typical ratios: 0.8-1.1%
- 1% properties available with effort
- Good balance for most investors
- Solid DSCR performance
- Moderate appreciation expectations
Cash Flow Markets (Cleveland, Detroit, Memphis):
- Typical ratios: 1.0-1.5%+
- 1% and 2% properties exist
- Strong cash flow focus
- Higher management requirements
- Limited appreciation potential
Understanding your target market helps you set realistic expectations for the 1% rule and adjust your analysis accordingly.
How Do You Use the 1% Rule with DSCR Loans?
DSCR loans evaluate properties based on their income potential, making them well-suited for investors who use the 1% rule for initial screening.
1% Rule + DSCR Loans
DSCR loans and the 1% rule complement each other perfectly. Both focus on property income rather than borrower income. Properties passing the 1% rule screening are more likely to meet DSCR loan requirements.
Why DSCR Loans Complement the 1% Rule:
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Income-Based Qualification: DSCR lenders care about property cash flow, not your personal income. Properties meeting the 1% rule are more likely to qualify.
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No Tax Returns Required: Since qualification depends on property performance, investors can close faster without extensive documentation.
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Portfolio Building: Investors can acquire multiple properties without hitting conventional loan limits.
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Property-Focused Analysis: Both the 1% rule and DSCR analysis center on the property's ability to generate income.
Converting 1% Analysis to DSCR:
When a property passes your 1% rule screening, here is how to estimate its DSCR:
- Calculate NOI (typically 40-50% of gross rent for multifamily)
- Estimate debt service based on anticipated loan terms
- Divide NOI by debt service
A property at exactly 1% with typical expenses and 75% LTV financing around 7% will usually have DSCR between 1.0-1.2, depending on exact terms.
Clear House Lending offers DSCR loan programs designed specifically for income-focused investors.
What Other Metrics Should You Use With the 1% Rule?
The 1% rule works best as part of a comprehensive analysis toolkit. Here are the essential metrics every multifamily investor should understand.
Essential Metrics Beyond the 1% Rule
| Metric | Formula | Target Range | Best For |
|---|---|---|---|
| Cap Rate | NOI / Price | 5-8% | Property comparison |
| Cash-on-Cash | Cash Flow / Investment | 8-12% | Personal returns |
| DSCR | NOI / Debt Service | 1.20+ | Loan qualification |
| GRM | Price / Annual Rent | 6-10 | Quick valuation |
| IRR | All cash flows | 15-20%+ | Total return |
Cap Rate (Capitalization Rate)
- Formula: NOI / Purchase Price
- Measures: Return without considering financing
- Target: 5-8% for most multifamily
- Use: Comparing properties and markets
Cash-on-Cash Return
- Formula: Annual Cash Flow / Total Cash Invested
- Measures: Return on your actual investment
- Target: 8-12% for most investors
- Use: Evaluating personal investment performance
DSCR (Debt Service Coverage Ratio)
- Formula: NOI / Annual Debt Service
- Measures: Ability to cover loan payments
- Target: 1.20+ for most lenders
- Use: Loan qualification and risk assessment
Gross Rent Multiplier (GRM)
- Formula: Purchase Price / Annual Gross Rent
- Measures: Years of rent to equal purchase price
- Target: 6-10 for most multifamily
- Use: Quick property comparison
Internal Rate of Return (IRR)
- Formula: Complex calculation considering all cash flows
- Measures: Total return including appreciation
- Target: 15-20%+ for most investors
- Use: Comprehensive investment comparison
Understanding these metrics alongside the 1% rule makes you a more sophisticated investor capable of evaluating different apartment building loan types and their requirements.
When Should You Ignore the 1% Rule?
Sometimes the smartest investment decision means passing on properties that meet the 1% rule or pursuing properties that fail it. Here is when to look beyond this simple metric.
Ignore the 1% Rule When:
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Value-Add Opportunities: A property at 0.7% with significant rent upside might become a 1.2% property after improvements.
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Prime Location: Properties in excellent locations with strong appreciation potential may never meet the 1% rule but still generate excellent returns.
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Property Condition Issues: A 1.2% property needing $200,000 in repairs is not actually a good deal.
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Market Dynamics: Rapidly appreciating markets reward equity growth over cash flow.
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Portfolio Strategy: If you have sufficient cash flow from other properties, prioritizing appreciation may make sense.
Stay Strict With the 1% Rule When:
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Cash Flow Priority: If you need income to replace a job or fund lifestyle, cash flow metrics matter most.
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Unknown Markets: When investing in unfamiliar areas, conservative screening protects against mistakes.
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Limited Capital: With less margin for error, higher cash flow provides necessary safety.
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Financing Constraints: When interest rates are high or terms are challenging, you need stronger property fundamentals.
For personalized guidance on multifamily property solutions, contact Clear House Lending.
Get a free consultation to discuss whether the properties you are evaluating truly meet your investment criteria.
What Should You Do After a Property Passes the 1% Rule?
The 1% rule is just the beginning. Here is your complete due diligence process after initial screening.
Immediate Next Steps:
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Verify Rent Claims: Request actual rent rolls and compare to market rents for the area.
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Analyze Operating Expenses: Get historical operating statements for at least two years.
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Calculate Actual DSCR: Run the numbers with real data, not estimates.
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Inspect the Property: Identify deferred maintenance and needed improvements.
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Understand the Market: Research vacancy rates, rent trends, and economic conditions.
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Review Financing Options: Compare loan products and terms from multiple lenders.
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Build Pro Forma Projections: Model expected performance over your hold period.
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Assess Risk Factors: Consider what could go wrong and how it would affect returns.
Properties passing the 1% rule deserve serious consideration, but only detailed analysis reveals whether they truly represent good investments. Understanding the differences between DSCR and conventional loans helps you choose the right financing for properties that pass your screening.
The 1% rule has endured because it captures a fundamental truth about rental property investing. Properties generating more income relative to their cost tend to perform better. Use this simple tool wisely, combine it with thorough analysis, and you will make smarter multifamily investment decisions.
